Digital content · Brand · Social media
Content that builds brands.
18 years crafting content that earns attention, builds audiences, and makes brands worth following — across journalism, agency, fintech, SaaS, and enterprise.
18 years crafting content that earns attention, builds audiences, and makes brands worth following — across journalism, agency, fintech, SaaS, and enterprise.
18 years working across journalism, content strategy, brand, and B2B SaaS marketing. Most of my work sits at the intersection of product and content — figuring out how to talk about complex products in ways that resonate with buyers, building the assets sales teams use in the field, and running campaigns that drive measurable pipeline. I've worked in early-stage startups and large enterprises.
A selection of recent published work — research reports, whitepapers, and data journalism. The Vocus pieces were commissioned and produced as part of an enterprise thought leadership programme targeting C-suite and government audiences.
A major research report exploring how organisations navigate rising costs, workforce shifts, cyber risks, and post-pandemic resilience through smarter connectivity strategy.
Practical guidance for organisations attempting large-scale digital transformation — covering distributed data security, operational simplification, and implementation risk.
A timely report on how Australian organisations can build the digital foundations needed to move AI from pilot to production — with confidence and at scale.
An extensive data report drawing on Razorpay's transaction data to surface insights for MSME owners navigating post-COVID recovery.
Good customer stories require more than writing — finding the right story, earning stakeholder trust, interviewing real people, and overseeing production from first brief to final video. These two are examples of that process end to end.
How a regional connectivity provider used Vocus Satellite – Starlink to deliver critical network redundancy for remote Indigenous communities — keeping them connected to essential services and the rest of the world.
Queensland's largest non-faith-based not-for-profit social services organisation relies on connectivity to deliver essential care to vulnerable communities across the state — and needed a partner who could match that scale and responsibility.
Three projects that show what content can actually do — build pipeline, launch products, and grow communities from nothing.
Peoplebox is an early-stage OKR and performance management SaaS targeting HR leaders and C-suite buyers. When I joined there was no content function, no brand presence, and no pipeline from marketing — I built it from scratch.
Developed positioning and messaging for the product lines, created a full content engine, and led a complete website revamp. Within six months traffic grew from 1,000 to 10,000+ monthly visitors, with 70+ demo requests in the first quarter.
When Twitter launched Tip Jar and integrated Razorpay as a payment partner, there was a short window to make noise in a fast-moving news cycle. I led GTM content for the launch — working across product, design, PR, and social to co-ordinate execution across multiple formats and audiences.
Received the 'Agility & Integrity' certificate for the project — recognition for speed and quality of execution under pressure.
Built Instamojo's community from zero to 3,500 members in four months across WhatsApp, Telegram, and Facebook — used as both an insight engine and a lead channel. Also revived mojomeets as a virtual-only event series; the format shift improved attendance, lead quality, and cut production cost.
An organic social video series conceived to marry Vocus company values to its brand promise — told through the real stories of people across the business. The brief was simple: make the brand feel human. The series landed with both internal and external audiences, becoming one of Vocus's most consistently engaged content programmes, all without paid amplification.
* A selection of episodes from an ongoing series · LinkedIn login required to view video posts · All results organic, no paid amplification
From colleagues, clients, and collaborators across different stages of the career.
Priya did a great job while working as a Social Media consultant for Scania India. Her quick learning skills helped her understand the brand, produce the right content, and deliver results beyond our expectation. She diligently ensured all KPIs were tracked and achieved — her analytical skill was of great help in understanding what was best for the brand. Calm, composed, and positive even in a stressful environment.
Priya has been an excellent guide. Patient and understanding, she helped me develop the right tone for content. She has a terrific work ethic and is willing to go the extra mile. She listens well, communicates clearly, and devoted real attention despite the simultaneous demands on her time. I must also mention that she writes with a clear-sightedness that I am attempting to emulate.
Priya played an active role in choosing content in consultation with the Editor and News Editor. As a diligent professional, she strived to keep her pages packed with the latest developments, supplemented with a robust visual sense and attractive layouts. She brought an enthusiastic, vibrant, and professional approach that helped her gel well with our team.
Open to senior content, brand, and communications roles. Based in Melbourne, Australia.
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