18 years turning complex products and ideas into content that builds brands, fills pipelines, and gives sales teams something worth saying.
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18 years working across journalism, content strategy, brand, and B2B SaaS marketing. Most of my work sits at the intersection of product and content — figuring out how to talk about complex products in ways that resonate with buyers, building the assets sales teams use in the field, and running campaigns that drive measurable pipeline. I've worked in early-stage startups and large enterprises, and I tend to do my best work in environments where the brief isn't fully formed yet.
A selection of published reports, whitepapers, and articles. The Vocus reports were commissioned, researched, and produced as part of the brand's enterprise thought leadership programme.
A major research report exploring how organisations navigate rising costs, workforce shifts, cyber risks, and post-pandemic resilience through smarter connectivity strategy.
A guide for executive audiences on building interconnectivity across cloud, AI, and network infrastructure — and what it means for growth, security, and digital maturity.
Practical guidance for organisations attempting large-scale digital transformation — covering distributed data security, operational simplification, and implementation risk.
A timely report on how Australian organisations can build the digital foundations needed to move AI from pilot to production — with confidence and at scale.
An extensive data report drawing on Razorpay's transaction data to surface insights for MSME owners navigating post-COVID recovery.
Product explainer supporting the Razorpay QR codes launch — translating a technical payment feature into clear guidance for business owners navigating GST compliance.
Customer case studies involve the full production cycle — identifying the story opportunity, managing stakeholder and customer relationships, conducting interviews, writing the narrative, and overseeing video and photography through to final publication.
How a regional connectivity provider used Vocus Satellite – Starlink to deliver critical network redundancy for remote Indigenous communities — keeping them connected to essential services and the rest of the world.
Queensland's largest non-faith-based not-for-profit social services organisation relies on connectivity to deliver essential care to vulnerable communities across the state — and needed a partner who could match that scale and responsibility.
Three campaigns that show how content and community can move numbers — not just fill editorial calendars.
Peoplebox is an early-stage OKR and performance management SaaS targeting HR leaders and C-suite buyers. When I joined there was no content function, no brand presence, and no pipeline from marketing — I built it from scratch.
Developed positioning and messaging for the product lines, created a full content engine, and led a complete website revamp. Within six months traffic grew from 1,000 to 10,000+ monthly visitors, with 70+ demo requests in the first quarter.
When Twitter launched Tip Jar and integrated Razorpay as a payment partner, there was a short window to make noise in a fast-moving news cycle. I led GTM content for the launch — working across product, design, PR, and social to co-ordinate execution across multiple formats and audiences.
Received the 'Agility & Integrity' certificate for the project — recognition for speed and quality of execution under pressure.
Built Instamojo's community from zero to 3,500 members in four months across WhatsApp, Telegram, and Facebook — used as both an insight engine and a lead channel. Also revived mojomeets as a virtual-only event series; the format shift improved attendance, lead quality, and cut production cost.
An organic social video series conceived to marry Vocus company values to its brand promise — told through the real stories of people across the business. The brief was simple: make the brand feel human. The series landed with both internal and external audiences, becoming one of Vocus's most consistently engaged content programmes, all without paid amplification.
* A selection of episodes from an ongoing series · LinkedIn login required to view video posts · All results organic, no paid amplification
Open to senior content, brand, and product marketing roles in B2B SaaS. Based in Melbourne, Australia.
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