18 years turning complex products and ideas into content that builds brands, fills pipelines, and gives sales teams something worth saying.
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I've spent 18 years working across journalism, digital marketing, content strategy, and brand — first as a reporter and editor covering Commonwealth Games, cricket, and national affairs, then moving into B2B SaaS marketing from 2015 onwards.
Most of my work sits at the intersection of product and content: figuring out how to talk about complex products in ways that actually resonate with buyers, building the assets that sales teams use in the field, and running campaigns that drive measurable pipeline. I've worked in early-stage startups where I was the entire marketing team, and in large enterprises managing cross-functional stakeholders across multiple business units.
Currently based in Melbourne, working at Vocus on enterprise and government brand and content. Before that: Razorpay, Peoplebox, Instamojo, and a handful of agency roles across Delhi and Bengaluru.
A selection of published reports, whitepapers, and articles. The Vocus reports were commissioned, researched, and produced as part of the brand's enterprise thought leadership programme.
A major research report exploring how organisations navigate rising costs, workforce shifts, cyber risks, and post-pandemic resilience through smarter connectivity strategy.
A guide for executive audiences on building interconnectivity across cloud, AI, and network infrastructure — and what it means for growth, security, and digital maturity.
Practical guidance for organisations attempting large-scale digital transformation — covering distributed data security, operational simplification, and implementation risk.
A timely report on how Australian organisations can build the digital foundations needed to move AI from pilot to production — with confidence and at scale.
An extensive data report drawing on Razorpay's transaction data to surface insights for MSME owners navigating post-COVID recovery. Published as part of Razorpay's thought leadership programme for small business audiences.
A product explainer written to support the Razorpay QR codes launch — translating a technical payment feature into clear, actionable guidance for business owners navigating GST compliance.
Three campaigns that show how content and community can move numbers — not just fill editorial calendars.
Peoplebox was an early-stage OKR and performance management SaaS targeting HR leaders and C-suite buyers in the US market. When I joined, there was no content function, no brand presence, and no pipeline from marketing.
I built the strategy from scratch: identified the audience's real pain points through research and conversations with the sales team, developed positioning and messaging for the product lines, and created a content engine covering long-form SEO articles, eBooks, case studies, and social content.
The website was also a problem — misaligned with the product roadmap and the buyer's language. I led a full revamp: concept, copy, and design direction. Within six months, traffic had grown from 1,000 to over 10,000 monthly visitors. The content was generating 70+ demo requests a month within the first quarter.
When Twitter launched Tip Jar and integrated Razorpay as a payment partner, the team had a short window to get the story out and make noise in a competitive news cycle. I led the GTM content strategy for the launch — working cross-functionally with product, design, PR, and social to co-ordinate the campaign.
The challenge was translating a genuinely interesting product story (creators being able to get paid directly via Twitter for the first time in India) into content that worked across multiple formats and audiences: B2B product blog, social campaign, creator community communications, and press materials.
The launch was executed on a tight timeline and received strong pickup. I was awarded the 'Agility & Integrity' certificate internally for the project — recognition for the speed and quality of execution under pressure.
Instamojo needed a community — not a vanity project, but a real channel that could drive traffic, generate leads, and give the brand a direct line to its MSME audience. I built it from scratch across WhatsApp, Telegram, and Facebook, growing from zero to 3,500 engaged members in four months.
The community wasn't just a broadcast channel. I used it as an insight engine — running discussions and webinars that surfaced real pain points from MSME owners, which then fed directly into content and product positioning. I also revived mojomeets, the brand's offline event series, as a virtual, community-exclusive format. The shift to virtual-only actually improved results: higher attendance, better-quality leads, and lower production cost.
Not a specialist in one lane — experienced across the full content and marketing mix that B2B SaaS companies actually need.
Translating complex products into language buyers actually use. From persona development to value props to website copy.
Research-backed whitepapers, data reports, and long-form content that builds brand authority and earns attention from senior buyers.
Contributing to and executing product launch campaigns — co-ordinating across product, design, sales, and PR to bring campaigns to market.
Pitch decks, case studies, one-pagers, and customer stories that give account teams something worth sharing with enterprise and government buyers.
Building communities that go beyond vanity metrics — real channels for customer insight, product feedback, and GTM distribution.
Full-funnel content strategy, keyword research, editorial planning, and performance tracking via Google Analytics and HubSpot.
18 years across journalism, agency, and in-house B2B SaaS roles in Delhi, Bengaluru, and Melbourne.
Open to senior content, brand, and product marketing roles in B2B SaaS. Based in Melbourne, Australia.
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